So often we focus so much on our main pitch or presentation materials, that we forget about the end-user experience in a live setting. A live setting doesn’t necessarily mean presenting in an auditorium full of captive seated guests. In that case, it’s obvious we need a certain kind visual aid. Other live settings include a one on one phone call, or pitching to just a handful of people in a conference room. Any time you have the opportunity to speak to a client, investor, or lead in-person, their focus should be on you. What you don’t want, is for your audience to be busy reading sentences (or god forbid paragraphs) of information while you are working to earn their attention live. In this video, we explore the importance of live materials, what makes them different, and why everyone who pitches in ANY live setting, needs to consider a second set of materials for live situations, versus what we might email.