Dreamworks TV sought to court new brands to connect with their young audience on YouTube
As VP Creative Director of branded partnerships for DreamworksTV (formerly part of AwesomenessTV) Falkor Digital’s CCO Greg Gerosky spearheaded the sales strategy of the company’s first sponsorship sale, an activation with cereal brand Fruity Pebbles. Both the activation and the pitch presentation were developed and executed by Greg, and resulted in hundreds of thousands of views across DreamworksTV and influencer platforms.
DreamworksTV is the YouTube and social platform arm of Dreamworks Animation. The channel was launched by AwesomenessTV after Dreamworks Animation bought the company in 2015. The Fruity Pebbles activation was the first of many future branded partnership deals secured by DreamworksTV.