The newly launching TV version of the Purge film franchise wanted something unique in their marketing plan
Working as a consultant with New Form Entertainment, Falkor Digital CCO Greg Gerosky built an integrated media & marketing pitch around the USA network’s latest TV franchise. The activation was to create a video that took place within the text messaging environment of a character’s phone, and was distributed across New Form, USA, and SYFY network social platforms garnering hundreds of thousands of views. Services also included image mockups of videos as they might be seen in mobile format, as well as creative oversight of the final video product.
New Form Entertainment was founded in 2015 by Ron Howard, Brian Grazer, Discovery Channel and additional equity partners to be a premium short form content production company servicing digital distributors.