This Premium digital content company needed to sharpen their live materials, and how they told their story.
New Form Entertainment needed to pivot their company pitch materials in order to court new potential brand partners. While consulting for New Form, Falkor Digital CCO Greg Gerosky worked to retell their story, originally developed to pitch premium content to distribution partners. The live, brand version of their pitch was designed to be paired in-room with a New Form executive speaking to agencies and brands.
New Form began it’s production company model by deficit financing it’s own digital short-form pilots. As the industry shifted, New Form pivoted its model to include branded entertainment and content publishing.