Rimmel London's RFP goal was to deepen it's rebel brit-grit brand persona with consumers in the uS.
While acting as AwesomenessTV’s VP Creative Director, Falkor Digital CCO Greg Gerosky worked with a small team to produce a high-quality live pitch response to Rimmel London’s RFP. While Rimmel never moved ahead with any of the companies selected for the RFP, the pitch deck still stands as a solid example of the kind of work Falkor Digital, lead by Greg, can deliver.
At its peak, AwesomenessTV was valued at over $600m with stakeholders including Dreamworks, Verizon, and Hearst. Currently owned in-whole by Viacom, AwesomenessTV continues to focus on distributing content via social platforms to GenZ female audiences.