A new production company in need of a full-slate pitch deck and vivid branding
Tabula Rasa had a great roster of TV & Film concepts along with incredible EP, writer, and talent attachments. Their only issue was that their existing materials ranged from pictures slapped next to words or even just plain Word Docs. They had a logo, but needed a more vivid identity to take out to their pitch meetings. Something that identified with their slate, personality, and tone as a new company. After a few iterations of design approaches, the final version of their pitch deck was a combination of elements chosen from the options provided. We also recommended the use of double-exposure images because the team didn’t have any of their own original photos to use in order to bring their ideas to life, and double-exposure allowed them to combine stock imagery in unique ways, and provide dual meanings to each image.
Tabula Rasa is a production company based on Los Angeles that was founded by NBA legend Derek Fisher, his wife and reality TV star Gloria Govan, and actress/producer Erica O’keith.