An 80's icon is revitalized through a compelling life-rights package
How do you tell the story of one of the most iconic exercise guru’s of all time? Through visual storytelling of course! Falkor Digital was challenged to produce a cohesive set of materials that could describe the entire expanse life-rights opportunities surrounding the Richard Simmons universe. We helped organize and brand each category through entirely custom-made graphics, illustrated by talented designer and digital artist Brit Sigh.